Imagine using your marketing skills not to analyze hypothetical cases, but to tackle real sustainability challenges faced by real organizations.
In Applied Marketing Analytics, marketing, data and sustainability come together in a hands-on learning experience designed for students who want to move beyond theory. This year, the course challenges you to use analytics and data-driven marketing thinking to design solutions that matter, in direct collaboration with external organizations.
You will work in diverse, interdisciplinary teams, bringing together international students and participants from different faculties. By combining complementary skills and perspectives, you will experience how real professional teams operate: collaborating across disciplines, navigating complexity, and turning diverse insights into collective intelligence.
At the heart of the course lies an intensive Sustainability Challenge, inspired by formats such as the Climathon (a climate marathon where ideas quickly turn into action).
Your team will work on a real challenge proposed by an established organization, and develop an actionable solution that balances environmental, social and economic dimensions. Projects may aim to reduce CO₂ emissions or resource use, generate measurable social value while remaining operationally and economically viable.
All projects are developed using sustainability and economic frameworks, including approaches that balance planetary boundaries and social foundations, ensuring that solutions are both responsible and realistic.
Throughout the challenge, marketing analytics becomes your decision-making engine. You will use data to:
By choosing Applied Marketing Analytics, you will use data to address real sustainability challenges that matter. You will learn how to turn analytics into concrete decisions, develop in-demand skills in strategy and teamwork, and deliver a project with real societal impact.
This course is not just about learning analytics.
It is about learning how to use marketing and data to shape a more sustainable future.